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Lego Minifigure Family

While at Isobar, we were tasked with creating a holiday campaign to drive new traffic to Lego.com. After many brainstorming sessions, the idea came about you could not only make yourself into a Lego Minifigure, but your entire family. A user could customize each member of their family all within a shareable digital holiday card. I was part of the team that sketched, iterated, user tested and did the final visual designs. The campaign was a success. During the 6 weeks the campaign was live we had huge success. 60% of the visits to Lego.com were new. We doubled the average time on site to 18 minutes. Social sharing of the holiday cards were 34 times what Lego had seen through prior campaign social sharing! The launch started as a desktop only experience, but expanded to both mobile and tablet (with a design refresh) after the initial success of the campaign the following year.

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